Who We Are
Building a generation of leaders who restore trust through unshakable character.
Our Mission
To develop athletes whose character is as unshakable as their game
In a world that has forgotten what real leadership looks like, we're building a generation of young leaders who are not only college-ready, but life-ready—capable of leading themselves and others with integrity, purpose, and grit. We believe that character, integrity, and discipline are not just nice-to-have qualities, but the essential foundation for lasting success in sports and in life.
Meet Erin Sarles
CEO & Co-Founder
Erin Sarles brings 20+ years of corporate executive expertise to the youth sports arena, where she saw firsthand—as both a professional and a mother of competitive athletes—the devastating impact of performance-based identity. As CEO and co-creator of Blueprint to Bluechip's proprietary CADI Framework (Character Over Clout, Accountability Over Excuses, Discipline Over Motivation, Integrity Over Image), Erin addresses the character crisis in youth sports with the same systematic rigor she brought to developing corporate leaders.
Her approach is grounded in a simple truth: character isn't built in the moment of success—it's revealed. Through Blueprint's comprehensive academies, premium coaching programs, and strategic partnerships, Erin equips parents, coaches, athletes, and athletic directors with the tools to develop young people who can handle both winning and losing with equal grace.
Erin views her work with Blueprint as both a business and a calling—transforming youth sports culture one relationship at a time.
Meet Thomas Roe
CAO & Co-Founder
Thomas Roe co-founded Blueprint to Bluechip after spending decades building and repairing bodies—and witnessing the character crises that come when physical development outpaces personal development. As founder of TRoe Fitness-Sports Rehab & Recovery, Thomas has trained athletes at every level, from professionals to weekend warriors & every athlete in between. Thomas understands that sustainable success in sports requires more than physical strength.
His personal experience competing in Ironman Triathlons, endurance races, marathons, and Spartan competitions taught him what he now brings to Blueprint's operational leadership: true performance is built on character, not just conditioning. As the Chief Athletic Officer, Thomas ensures Blueprint's systems, partnerships, and programs are structured to develop athletes who are as resilient in character as they are in competition.
Our Core Values
These aren't just words on a wall. These are the non-negotiable principles that guide everything we do.
TRUTH OVER COMFORT
We tell you what you need to hear, not what you want to hear. Real growth happens in discomfort, not in safe spaces.
PEOPLE OVER PROGRAMS
Every athlete is unique. We don't do cookie-cutter solutions. We build custom transformations that honor your story.
CHARACTER OVER TALENT
Talent gets you noticed. Character keeps you there. We prioritize who you are over what you can do.
Faith-Integrated Development
We believe that true transformation happens when we align our lives with truth that transcends culture, trends, and temporary success. Our approach is unapologetically faith-based because we've seen that lasting character is built on a foundation bigger than ourselves.
This doesn't mean we preach at you or force religion down your throat. It means we help you discover the deeper purpose behind your athletic journey. It means we address the soul, not just the stats. It means we build leaders who understand that their value comes from who they are, not what they achieve.
Because when you know who you are at your core, nothing can shake you.
Our Story
Blueprint to Bluechip™ was founded on a simple observation: the most talented athletes weren't always the most successful. In fact, many of the most gifted young athletes were crashing and burning—not because they lacked skill, but because they lacked character.
We watched as social media created a generation of athletes obsessed with image over substance. We saw coaches prioritizing wins over character development. We witnessed families sacrificing everything for athletic success, only to watch their children struggle with identity, purpose, and mental health.
The breaking point came when we realized that the system wasn't just failing athletes—it was actively lying to them. Telling them that motivation was enough. That image was everything. That performance defined their worth.
So we decided to build something different. Not another performance training program. Not another motivational seminar. But a comprehensive character development system that addresses the whole person—mind, body, and soul.
Today, Blueprint to Bluechip™ works with athletes, families, and teams who are ready to reject the lies and build something real. We're not interested in quick fixes or overnight transformations. We're building leaders who will last—athletes whose character is as unshakable as their game.
This is the work that matters. This is the truth that lasts.